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Facebook Certified Community Manager Sample Questions:

1. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
B) Research all existing podcasts in the industry and find content that has not been produced previously
C) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
D) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.

2. A new member of a parent group asks for advice on how to handle a bullying incident. The member's question has been posted for several hours. No other members have responded.
What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?

A) Repost the question as an announcement
B) Post a comment tagging other members who can help
C) Message some relevant members to ask them to comment
D) Recommend external resources about the topic

3. The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?

A) Start a new community and post event content there
B) Create an ad and target attendance from outside communities
C) Ask attendees to create sub-communities and monitor conversations
D) Create a schedule and invite attendees to sessions that align with their interests

4. A community manager for an influencer is focused on thought leadership and well-being.
The influencer has the following assets:
A Facebook Page with 500,000 followers
A Facebook group with 30,000 members
An Instagram account with 200,000 followers
The community manager needs to evaluate possible revenue streams.
Which three approaches should the community manager recommend? (Choose 3)

A) Organize affordable community meetups to attend a live show of the influencer
B) Implement a fee for members who post more than once per week
C) Set up a Page button to increase online sales on the influencer's website
D) Position the influencer as a thought leader and charge speaking fees
E) Comment publicly on sponsor accounts to propose a partnership

5. Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)

A) Use the decline with feedback tool to remind people of the group rules they have violated
B) Ask the members who go against group rules to explain themselves in the comments
C) Create and schedule content to reinforce the guiding principles of the community
D) Create a poll in the community to ask whether new guiding principles should be introduced

Solutions: