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Adobe Marketo Engage Architect Master Sample Questions:

1. Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

A) CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator
B) CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
C) CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
D) CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative

2. A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
The field "Country" is set as a text field, which results in inconsistent variations and mis-spellings of the country value, leading to the inability to route leads to the proper regional sales team.
There is a Segmentation called "Region", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
The Web team has reported on below-average form conversions because too many fields are open text.
The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:

A) Create a daily re-occurring batch that standardizes "Country" into clean values.
B) Change the "Country" field from a text field to a string field to standardize the values.
C) Advise the company to increase its API limits to solve the API issue.
D) Advise the Data Science team to minimize their API query to reduce the consumption of the API limit.

3. What are key aspects of efficient Marketo instance administration? (Choose two)

A) Implementing naming conventions for all assets
B) Enforcing role-based access controls
C) Removing all inactive users
D) Consolidating all campaigns into one workspace

4. Which report helps assess the success of an engagement program?

A) Engagement Stream Performance Report
B) Email Performance Report
C) Program Performance Report
D) People Performance Report

5. Which element is critical to evaluate when reviewing a Marketo instance?

A) Data quality in the lead database
B) The number of landing pages
C) The number of cloned assets
D) The quantity of marketing campaigns

Solutions: